Account Overview
Total Spend
$3,293.61
Reach
274,901
Impressions
401,718
Purchases
19
Purchase Revenue
$1,514.36
Purchase ROAS
45.98%
eCPM
$8.20
Campaigns
6
45.98%
Purchase ROAS
$1,514.36 revenue on $3,293.61 spend. GRO Ageless is the only campaign above breakeven at 110.63% ROAS.
Campaign Performance
| Campaign | Status | Spend | Reach | Impr. | eCPM | ROAS |
|---|---|---|---|---|---|---|
| GRO Hair Serum for Men | Active | $800.69 | 58,607 | 99,445 | $8.05 | 70.18% |
| GRO Ageless | Active | $697.96 | 54,844 | 84,813 | $8.23 | 110.63% |
| GRO Hair Serum | Active | $485.77 | 43,672 | 60,838 | $7.98 | 10.37% |
| GRO Lash Serum | Inactive | $443.71 | 49,492 | 54,549 | $8.13 | 16.40% |
| GRO+ Supplements | Inactive | $433.34 | 44,995 | 49,545 | $8.75 | 13.20% |
| GRO Shampoo & Conditioner & Serum | Inactive | $432.14 | 50,619 | 52,528 | $8.23 | 0.00% |
| Total | $3,293.61 | 274,901 | 401,718 | $8.20 | 45.98% |
Full Funnel Breakdown (All Campaigns)
Stage
Count
eCPA
Page Visits
2,226
$1.48
View Content
1,743
$1.89
Add to Cart
63
$52.28
Purchase
19
$173.35
Per-Campaign Funnel Detail
| Campaign | Page Visits | View Content | Add to Cart | Cart Value | Purchases | Revenue | eCPA: Purchase |
|---|---|---|---|---|---|---|---|
| GRO Hair Serum for Men | 471 | 117 | 17 | $390.00 | 9 | $561.91 | $88.97 |
| GRO Ageless | 461 | 407 | 27 | $1,208.00 | 7 | $772.12 | $99.71 |
| GRO Hair Serum | 285 | 123 | 13 | $369.00 | 1 | $50.38 | $485.77 |
| GRO Lash Serum | 322 | 354 | 4 | $228.00 | 1 | $72.76 | $443.71 |
| GRO+ Supplements | 333 | 373 | 0 | $0.00 | 1 | $57.19 | $433.34 |
| GRO Shampoo & Cond. & Serum | 354 | 369 | 2 | $198.00 | 0 | $0.00 | - |
| Total | 2,226 | 1,743 | 63 | $2,393.00 | 19 | $1,514.36 | $173.35 |
Ad Creatives
GRO Hair Serum for Men
Thinning Hair? Go Plant-Based. Try GRO+ Advanced for Men.
Video Ad · Shop Now CTA
10M+ Serums Sold. Zero Harsh Chemicals. See Why Men Are Switching to VEGAMOUR.
Video Ad · Shop Now CTA
Tired of Watching Your Hair Disappear? There's a Cleaner Fix Than Finasteride.
Video Ad · Shop Now CTA
Your Hair Is Thinning. This Plant-Based Serum Actually Works.
Video Ad · Shop Now CTA
GRO Ageless
Give Gray Hair the Care It Deserves
Image Ad · Product Shot
Gray Hair, Meet Your New Ageless Routine
Image Ad · Lifestyle Shot
GRO Hair Serum
Thinning Hair? There is a Plant-Powered Fix.
Image Ad · Callout Bubbles · Shop Now CTA
Thicker, Fuller Hair Starts Here. GRO Hair Serum's plant-powered phytoactives help reduce shedding and support visibly thicker hair in as few as 90 days.
Image Ad · Seasonal "After Summer" Angle · Shop Now CTA
Thinning Hair? There is a Plant-Powered Fix.
Image Ad · Retro Flip Phone Creative · Shop Now CTA
Shedding Less. Growing More. No Drugs Needed. GRO Hair Serum uses phytoactives (not drugs) to help reduce shedding and support thicker-looking hair.
Video Ad · "Reduces shedding by up to 90%" · Shop Now CTA
Inactive Campaigns
GRO Lash Serum
$443.71 spent · 1 purchase · $72.76 revenue · 16.40% ROAS
GRO+ Supplements
$433.34 spent · 1 purchase · $57.19 revenue · 13.20% ROAS
GRO Shampoo & Conditioner & Serum
$432.14 spent · 0 purchases · $0.00 revenue · 0.00% ROAS
Key Takeaways
GRO Ageless is the Only Profitable Campaign
110.63% ROAS, $772.12 revenue on $697.96 spend. Only 2 image ads driving all 7 purchases. Highest add-to-cart value at $1,208. This campaign proves Reddit can convert for Vegamour with the right product/audience fit.
Men's Campaign Has Highest Volume but Below Breakeven
9 purchases and $561.91 revenue on $800.69 spend (70.18% ROAS). Highest purchase count across all campaigns. 4 video ads running. Needs creative or targeting refinement to push above 100% ROAS.
GRO Hair Serum: High Spend, Low Conversion
$485.77 spent for only 1 purchase ($50.38 revenue). Despite 285 page visits and 13 add-to-carts ($369 value), the conversion rate is extremely low. 4 ads running with varied creative approaches. Consider pausing underperformers and testing new angles.
Inactive Campaigns Had Minimal Purchase Activity
Lash ($443.71, 1 purchase), Supplements ($433.34, 1 purchase), and Shampoo ($432.14, 0 purchases) were paused. All three drove high page visits (300+) and content views (350+) but failed to convert at the cart/purchase level. Click-optimized bidding may have attracted non-buyers.
Strong Top-of-Funnel Metrics Across All Campaigns
2,226 page visits at $1.48 eCPA and 1,743 content views at $1.89 eCPA show Reddit drives cheap, engaged traffic. The drop-off happens at Add to Cart (63, 3.6% of content viewers) and Purchase (19, 30.2% of cart adds). Landing page or pricing friction may be a factor.